Patron Profile

Sri P. Venkateswara Rao

Columnist

Manager of the Year Award

Chairman of the High Powered Group on Pre-Engineered Building(PEB) Technologies by CIDC

Member of High Powered Working Group set-up by CIDC to Harmonize & Standardize National Bidding Documents

Member in the Board of Studies of Civil Engineering Department

Independent Director on the Board of M/s. Calderys India Refractories Ltd.

Joint Managing Director
Pennar Industries Limited
From May 2019

Managing Director
Pennar Engineered Building Systems Limited
January 2008 - April 2019

• Joined PEBSL in 2008 as President, responsible for the total Business Units Profit Center Head reporting to the Board;
• Instrumental in setting-up the manufacturing facility and attracting best talent,and now planning to expand to North India and Africa’s;
• Set-up and running of all the departments in the company which has millionsof worth of equipment and foundation for a million dollar investment;
• Successfully established “PEBS Pennar” as one of the most recognizedbrands in the country, especially in Engineering & Construction Industry;
• Investor negotiations and syndicated loan lobbying;
• Interviewed a few hundreds and selected about 300 people for the company;
• Develop annual business plan and budget for product category;
• Manage achievement of business plan (revenue, market share, EDITDA & Value addition) and adherence to budget by guiding a team of people;
• Responsibility of developing key relationships at high level Corporates,Architects, EPC Contractors & MNC & other industry clients as per targetmarket requirements;
• Review Sales performance against forecasts and targets. Manage techno-commercial sales team allocating targets and accounts;
• Find-out potential business areas, customers through various contacts/agents/media, assess the long-term & short-term growth of the market;
• Develop contacts with prospective clients, consultants, major architects & benchmarks information with respect to competitors, market/industry trends forsimilar projects and develops strategy to win contracts;
• Interface internally with design & engineering & execution team for optimizedsolutions & factory fabrication & smooth execution coordination respectively;
• Won numerous Awards at National Level and stood as one of the mostEmerging Companies by Business Today–YES Bank Survey;
• Developed new revenue streams with diversified product-lines;

Chief Operating Officer
Tata BlueScope Steel Limited
April 2005 - January 2008

• Heading the profit centre for the Butler PEB Plant in Pune;
• Handled total business operations including Sales, Marketing, Engineering,Supply-chain, Construction Production, Quality Control, etc.;
• Played key role in Plant Construction, selection of contractors for variousworks, equipment selection, Procurement and Construction, getting statutoryapprovals from Government departments;
• Established the entire PEB business process and was instrumental inrecruiting the whole team of engineers and sales personnel;
• Successfully executed prestigious jobs for Reliance, Tata Steel, Ford,Leighton, Fenner, Grasim Cements, Pokarna Granites, Bangalore InternationalAirport, L&T, Shapoorji Pallonji, Flextronics, Tata Auto Components, TataInternational, etc.;
• Crossed the sales volumes and profitability targets set in Annual BusinessPlans consecutively for 3 years;
• In a short span of time, established builders network all over India to carry-out building erection works;

General Manager
Kirby Building Systems India Ltd
January 1999 - April 2005

• Part of the core team in setting-up Kirby’s business in India
• In-charge of Sales in South and Central India (Andhra Pradesh, Tamil Nadu,Karnataka, Kerala, Maharashtra and Chhattisgarh);
• Overall in-charge of erection of steel structures for all India projects includingrelated civil works (Industrial, Commercial and Residential);
• Obtained and executed orders for leading companies like L&T, Siemens,Toshiba, JSW, Mahindra & Mahindra, Minda Projects, etc.
• Training of 110 builders all over India on PEB erection practices in-line withinternational standards;
• Training of erection engineers to undertake PEB installations

Dy. General Manager
Zubair Kilpatrick LLC
Sultanate of Oman
September 1995 - December 1998

• Project management including design and execution of civil works andstructural steel works (fabrication and erection);
• Completed steel erection jobs in Oman – Stadium canopy, Rausut Cementplant, Ceramic industry;
• Leading a team of 5 Project Managers and 20 Project Engineers;

Project Manager
Bilad Oman LLC
Sultanate of Oman
February 1991 - August 1995

• Design, fabrication, supply & erection of pre-engineered steel buildings;
• Project management involving erection of pre-engineered steel buildings;
• Leading a team of 15 Erection Engineers;

Construction Manager
Gannon Dunkerly Co. Ltd.
February 1983 - January 1991

• Supervision of construction of infrastructure projects, Power plants, Bridges,Roads, Multi-storied commercial buildings, etc.
• Certified as an ISO 9001 auditor

Assistant Lecturer
VR Siddhartha Engineering College (Autonomous), Vijayawada
January 1981 - February 1983

• Worked as Assistant Lecturer, teaching the subjects like ConstructionManagement, Transportation Engineering, Hydraulics, Strengths of Materials,Surveying, etc.